โญ Loyalty

Direct Loyalty That
Belongs to Your Hotel.

OTA loyalty programs benefit Booking.com and Expedia โ€” not you. HOTALER's built-in loyalty module puts guest relationships back in your hands. Your brand. Your data. Your repeat guests.

Request Loyalty Demo โ†’
Guest Loyalty Dashboard
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Ahmed Al-Rashidi
1,250 points ยท AED 125 value
Gold Member
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Sarah Johnson
640 points ยท AED 64 value
Silver Member
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Raj Patel
280 points ยท AED 28 value
Bronze Member
Direct Booking Benefits Visible to Members
โ˜…Member Rate: 12% below BAR
โ˜…Complimentary room upgrade on arrival
โ˜…Priority check-in (no queue)
โ˜…Free late checkout until 2 PM
โ˜…Exclusive pre-sale access to offers
Why Direct Loyalty

OTA loyalty works against you. HOTALER loyalty works for you.

โŒ Booking.com Genius / OTA Loyalty

โœ—Guest becomes loyal to Booking.com โ€” not your hotel
โœ—OTA retains all guest data and booking history
โœ—OTA remarketes your guest to competitor hotels
โœ—You pay 18โ€“25% commission even for "loyal" guests
โœ—You have no visibility into repeat guest identity
โœ—Guest upgrade benefits cost you without direct channel value
โœ—You cannot contact the guest directly after checkout

โœ… HOTALER Direct Loyalty

โœ“Guest is loyal to YOUR hotel brand
โœ“You own all guest data, preferences and history
โœ“You remarket your own guest with your own promotions
โœ“0% commission โ€” all revenue stays with your hotel
โœ“Full guest identity and booking history visible
โœ“Member benefits drive direct bookings profitably
โœ“Direct email and SMS communication rights
๐ŸŽ–๏ธ

Tiered Membership

Bronze, Silver, Gold, Platinum tiers with configurable point earning rates and benefit levels per tier.

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Member-Only Rates

Exclusive direct booking rates visible only to logged-in loyalty members โ€” typically 8โ€“15% below BAR.

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Points & Rewards

Guests earn points on every direct booking. Redeem against future stays, room upgrades, spa or dining credits.

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Direct Communication

Full rights to email and market directly to your loyalty members. No OTA intermediary restrictions.

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Guest Intelligence

View complete guest profiles โ€” stay history, preferences, lifetime value, and booking behaviour.

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Automated Re-engagement

Automatic win-back emails when a previously loyal guest has not booked in 90 days.