🔍 Metasearch

Win the Click Before
OTAs Get Involved.

When guests search for your hotel on Google, Trivago or TripAdvisor, your direct rate must appear alongside OTA rates. HOTALER connects your booking engine to all major metasearch platforms — capturing high-intent guests at 5–8% CPA versus 18–25% OTA commission.

Search: "Oceanic Hotel Dubai" — Google Hotel Ads
Oceanic Hotel & Resort, Dubai
Al Aqah Beach · ⭐⭐⭐⭐⭐ · Check rates
hotaler.com 🏆 Official Site
Best rate — book direct
AED 541
per night
booking.com
Includes taxes & fees
AED 623
per night
expedia.com
Free cancellation
AED 647
per night
agoda.com
Member price
AED 598
per night
Your hotel appears first with lowest direct rate
5–8%
CPA vs 18–25% OTA
Top 3
Google position
Real-Time
Rate updates
0%
Hotel commission

Your direct rate on every platform guests search

HOTALER connects your booking engine to all major metasearch platforms simultaneously. One setup — your rate appears everywhere.

🔍

Google Hotel Ads

The world's largest hotel search. Your direct rate appears in Google Search, Google Maps, and Google Travel alongside OTAs.

Direct rate feed in real time
Priority placement campaigns
Branded search coverage
Free booking links option
🌐

TripAdvisor

700M+ monthly visitors. Your direct rate shown via Rate Connect on the world's largest travel review platform.

Rate Connect integration
Sponsored placement
Review-linked booking
Mobile & desktop
⚖️

Trivago

Europe's leading hotel metasearch with 5M+ hotels listed. Beat OTA bids with your direct rate prominently shown.

Rate listing active
CPC bid management
Rate Intelligence data
Multi-market coverage
🛫

Kayak

High-intent travel searchers. Kayak users are actively comparing rates — your direct rate must be visible.

Kayak rate listing
HotelsCombined included
Momondo network
Real-time sync
🏨

Hotels.com Meta

Microsoft-backed metasearch with strong North American audience. Separate from Expedia OTA commission.

Meta rate feed only
No OTA booking fee
Direct booking capture
USD/EUR audience
🌏

Wego

Middle East & Asia-Pacific focused metasearch — critical for MENA hotel reach and GCC guest acquisition.

MENA-specific reach
Arabic language
AED native currency
GCC traveller focus
✈️

Skyscanner

Primarily flights but growing hotel search. Captures travel-planning audience early in the booking funnel.

Early funnel capture
Inspiration travel searches
Europe & UK audience
CPA model available
🔵

Bing Hotels

Microsoft Bing Hotel search integrated with Booking.com, Expedia, and now direct rates via HOTALER.

Bing Search placement
Cortana integration
Corporate travel reach
US & EU markets

Appear everywhere guests search. Pay less than OTA commission.

🔗

HOTALER Connects

Your direct booking engine connects to all major metasearch platforms automatically via HOTALER's platform integrations. One setup, all platforms.

💲

Rate Synced Real-Time

Your direct rate updates on Google, Trivago, TripAdvisor, and Kayak in real time — within seconds of any rate change in your booking engine.

👆

Guest Clicks Direct

High-intent guest sees your hotel, sees the best rate is direct, clicks through to your branded booking engine on your hotel website.

🎉

Direct Booking Captured

Guest books direct. You pay 5–8% CPA to the metasearch platform. Your hotel keeps the rest. No 18–25% OTA commission lost.

Metasearch costs a fraction of OTA commission

For a hotel with AED 3M annual room revenue and 60% of bookings currently via OTAs at 18% commission, switching that OTA traffic to metasearch CPA saves:

Via OTA only
18% commission on AED 1.8M OTA revenue
AED 324,000/year
Via Metasearch CPA
5% average CPA on same traffic
AED 90,000/year
Net saving
Same occupancy · Just switching the channel
AED 234,000/year
Calculate Your Saving →
Commission Model Comparison
OTA Booking
Booking.com, Expedia, Agoda
15–25%
per booking commission
Metasearch CPA
Google Ads, Trivago, TripAdvisor
5–8%
cost per acquisition
Direct (no meta)
Organic, email, direct traffic
0%
zero acquisition cost
HOTALER targets metasearch + direct combined

Rate parity visibility. Rate advantage strategy.

HOTALER monitors your rate across all metasearch platforms and alerts you to any rate parity issues before they cost you bookings or OTA contract violations.

📊

Real-Time Rate Monitoring

HOTALER tracks your direct rate vs OTA rates across all connected metasearch platforms simultaneously. Spot rate leakage instantly.

Instant Rate Updates

Rate changes in your booking engine push to all metasearch platforms in under 5 seconds. No delayed or mismatched rates.

🏆

Direct Rate Advantage

Show exclusive direct benefits alongside your rate — free cancellation, loyalty points, complimentary breakfast — making direct the obvious choice.

🔔

Rate Parity Alerts

Automated alerts when an OTA is showing a lower rate than your direct rate. Act before you lose bookings or violate OTA contracts.

📱

Mobile Metasearch

Over 60% of Google Hotel Ads clicks come from mobile. HOTALER's booking engine is built mobile-first — zero drop-off after the click.

📈

Performance Reporting

Track impressions, clicks, conversion rate, CPA, and revenue by metasearch platform. Know exactly what each channel is delivering.