Hotel loyalty programs have traditionally been dominated by OTA loyalty schemes โ Booking.com Genius, Expedia Rewards โ which benefit the OTA, not the hotel. Guests become loyal to the platform, not to your brand. HOTALER changes this with a built-in direct loyalty system.
Own Your Guest Relationships
When a guest books through an OTA, the OTA owns that relationship. They have the guest’s email, booking history, and preferences. They will remarket to that guest with your competitors’ properties. HOTALER puts that relationship back in your hands.
Direct Loyalty Benefits
HOTALER’s loyalty module allows hotels to create tiered loyalty programs with direct booking benefits โ exclusive member rates, complimentary upgrades, priority check-in, and personalised offers โ visible only to guests who book directly.