Hotels worldwide are paying 15–30% commission to OTAs on every booking. This guide shows how to shift to 0% commission direct bookings using a modern booking engine like HOTALER.
The Commission Problem
For a 50-room hotel with 65% occupancy and AED 500 ADR, annual OTA commissions at 18% average amount to over AED 1 million per year. That is pure profit being handed to intermediaries every single year.
The Direct Booking Solution
HOTALER provides a fully independent direct booking ecosystem. Hotels pay AED 5,000 per year in AMC. A small platform service fee is charged to guests. The hotel keeps 100% of the room revenue.
Night-Based Search Technology
One of the most impactful innovations in HOTALER is the night-based search system. Instead of requiring guests to select specific check-in and check-out dates, guests simply choose how many nights they want to stay. This matches natural thinking patterns and has been shown to reduce booking abandonment significantly.
Smart Promotion Engine
HOTALER allows hotels to launch unlimited direct-only promotions — last-minute deals, early bird offers, private coupon campaigns, and availability-based pricing — all without any OTA approval or interference.